AI Lead Generation Operating System

The More It Runs,
The Cheaper Your Leads Get.

Furnace is an AI-powered lead acquisition engine for insurance agencies and service businesses. We launch your campaigns, generate your creative, qualify your leads, and feed real revenue data back into the platforms.

— the system gets smarter every week.

Not just another lead vendor, or ad agency.

Book a Strategy CallSee How It Works
How It Works

Five Layers. One Operating System.

Layer 1 — Acquisition

AI Campaign Orchestration

We connect directly to Google Ads and Meta through their APIs and act as a control tower — not a replacement for their automation. Your campaigns are built, launched, and continuously reallocated toward the audiences and placements actually producing revenue.

▾
  • ✓Google Performance Max and Search campaigns
  • ✓Meta Lead Ads with real-time CRM delivery
  • ✓Programmatic campaign assembly from structured inputs
  • ✓Spend pacing and budget reallocation without manual oversight
Layer 2 — Creative

AI Creative Generation & Scoring

Copy, images, and video variants are generated and scored before launch. The system identifies likely winners before they spend a dollar, then expands or kills variants based on downstream performance — not just clicks.

▾
  • ✓AI-generated headlines, body copy, and CTAs
  • ✓Predictive creative scoring across variant sets
  • ✓Continuous refresh to prevent ad fatigue
  • ✓Brand rules and prohibited terms enforced automatically
Layer 3 — Conversion

Landing Page & Lead Form Routing

Every click hits a conversion pathway optimized for your specific offer and audience. Traffic is routed across variants automatically — each visitor goes to the page they're most likely to convert on.

▾
  • ✓Landing page A/B testing with AI traffic routing
  • ✓Native lead forms for frictionless mobile conversion
  • ✓Offer-specific page variants by audience segment
  • ✓Conversion tracking wired from day one
Layer 4 — Qualification

Lead Routing, Nurture & Booking

A captured lead is not a closed deal. The system qualifies, responds, and routes leads in real time — switching channels when prospects go quiet, and guiding qualified buyers toward a booked appointment with your team.

▾
  • ✓Instant CRM record creation and lead tagging
  • ✓SMS, chat, and voice qualification sequences
  • ✓Channel-switching when leads stop responding
  • ✓Automated booking to your calendar for qualified prospects
Layer 5 — Attribution

Offline Conversion Feedback Loop

This is the part most lead vendors skip — and it's the most important. CRM status changes, qualified leads, booked calls, and closed-won revenue get fed back into Google and Meta so the platforms optimize for real business outcomes, not cost-per-click.

▾
  • ✓Google Enhanced Conversions for Leads
  • ✓Meta Conversions API with CRM-offline event sync
  • ✓Platforms optimize toward qualified appointments and revenue
  • ✓Eliminates cheap-lead flooding — every signal points toward closed deals
The Real Problem

Most Lead Gen Optimizes for the Wrong Thing

Optimizing for CPL
Cheap leads
What the platform optimizes toward without a feedback loop
  • ✕Platform learns to find cheap clicks, not buyers
  • ✕High lead volume, low close rates
  • ✕Your reps burn time chasing the wrong people
  • ✕No signal about what actually closed
  • ✕System gets worse over time, not better
Optimizing for Revenue
Qualified pipeline
What Furnace optimizes toward with a closed-loop attribution system
  • ✓Platform learns what a real buyer looks like
  • ✓Lower volume, dramatically higher close rates
  • ✓Reps spend time with people ready to buy
  • ✓Every closed deal trains the system to find more like it
  • ✓System compounds in your favor week over week
Integrations

Connects to Your Entire Stack

G

Google Ads

Performance Max and Search campaigns managed via the Ads API — automated account management, custom reporting, and Smart Bidding strategy inputs.

M

Meta Ads

Lead Ads and programmatic campaign creation through the Marketing API — native lead forms with real-time CRM delivery via webhook.

GHL

GoHighLevel

Built for agencies already running GHL. Leads drop into your pipeline with custom tags, workflow triggers, and booking automation.

HS

HubSpot CRM

Direct webhook and native integration — leads flow in and get assigned automatically. Offline events sync back through the API for attribution.

SF

Salesforce

Enterprise-grade CRM sync with field mapping, lead scoring, and opportunity auto-creation. Closed-won revenue feeds back to platform bidding.

ZAP

Zapier / Make

Connect any tool in your stack via Zapier or Make when a native integration doesn't exist — no engineering required.

Why Furnace

Built for Revenue, Not Dashboards

01

Vertical Playbooks

We don't run generic campaigns. Our systems are built around how insurance buyers and high-value service clients actually make decisions — from first search to signed contract.

02

The Feedback Loop

Every qualified lead, booked call, and closed deal trains the system to find more buyers like the ones who converted. Without this, you're just buying traffic. With it, you're building a machine.

03

Human Guardrails

Every campaign goes through human approval before launch. Brand rules, prohibited claims, spend caps, and escalation thresholds are set at the account level — the AI works within them, not around them.

04

Speed to Contact

Leads are routed to your CRM and qualification sequence within seconds of capture. The single biggest predictor of close rate is how fast you respond — so we automate that response.

05

Transparent Reporting

Two dashboards: platform metrics (CTR, CPL, spend) and business metrics (cost per qualified lead, booked calls, revenue per lead). Clients see what actually matters.

06

Recurring, Not Transactional

This is a platform relationship, not a lead purchase. Your account compounds over time as the system learns your buyers, your market, and what a good lead actually looks like.

Pricing Model

Three Layers. Designed to Scale With You.

Every engagement is built from the same three layers. You get a clear view of what you're paying for and what each piece is doing.

01
One-Time

Setup & Onboarding

Account connections (Google Ads, Meta, CRM, calendar, analytics), brand ingestion, conversion tracking installation, and campaign workflow configuration.

Fixed fee
02
Monthly Recurring

Platform Fee

The software layer: AI creative generation, campaign management, variant testing, lead routing logic, qualification sequences, and performance reporting.

Recurring
03
Monthly Recurring

Spend Management

Ongoing campaign oversight scaled to your ad spend — budget pacing, audience management, negative keyword maintenance, and experiment decisions.

% of spend
Get Pricing for Your Account
Who We Work With

Built for One Thing: Lead-Driven Businesses That Need Pipeline

Furnace is purpose-built for markets where the value per customer is high, speed of response matters, and qualification can be expressed as a clear set of rules. Insurance agencies, elective health practices, legal intake, and local service businesses with structured sales processes.

We don't work with everyone. The system produces its best results when there's enough monthly lead volume to generate learning signals, a defined sales motion, and a CRM capable of pushing status changes back to the platforms. If those conditions exist, the feedback loop compounds quickly.

If you're ready to stop optimizing for cheap leads and start building a system that gets smarter every week, we'd like to show you what that looks like for your specific market.

— The Furnace Team